Which of the following is true of building customer relationship through direct marketing?
a. Word-of-mouth advertising is the best way to build a marketing base.
b. Long-term customer relationships must be based on trust.
c. Closing the sale comes first, followed by commitment to customer satisfaction.
d. Customers are willing to pay for catalogs if given the proper incentive.
Question 2
In an advertising plan, the
is the section in which the client and the agency lay out the key factors that define
the current conditions and then explain the importance of each factor.
a. execution
b. strategy
c. situation analysis
d. evaluation
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