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Author Question: The primary focus of database marketing is on relationship-building rather than sales. Indicate ... (Read 106 times)

gbarreiro

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on: Jul 6, 2018
The primary focus of database marketing is on relationship-building rather than sales.
 
  Indicate whether the statement is true or false

Question 2

Why is it difficult to formulate a strategy that incorporates the value of substitutions?
 
  a. substitution is not affected by political actions
  b. new companies usually have an advantage in the real of political power
  c. substitution typically takes the same time in different industries
  d. substitution is typically only partial
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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bulacsom

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Reply #1 on: Jul 6, 2018
Answer to Question 1

TRUE

Answer to Question 2

d


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