Direct mail is probably the direct marketer's most invasive tool, ...

[scienceeasy]

Direct mail is probably the direct marketer's most invasive tool, and as such must be used with discretion so as not to alienate customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When an ad agency is asked to recommend a budget to the client, it is usually the account executive who handles this.
 a. True
  b. False
 Indicate whether the statement is true or false

[ricroger]

Answer to Question 1

False

Answer to Question 2

True

[scienceeasy]

Thank you

[ricroger]

No problemo