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Author Question: Which of the following is an important aspect of sponsorship assessment? a. Judging whether a brand ... (Read 62 times)

abarnes

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on: Jun 29, 2018
Which of the following is an important aspect of sponsorship assessment?
 a. Judging whether a brand is receiving loyalty dividend
  b. Measuring the overlap between an event's participants and the marketer's target audience
  c. Calculating the opportunities in associating brands with the distinctive images of various sports
  d. Remaining aggressive with event sponsorship campaigns

Question 2

When considering what is truly wanted from advertising research, the answer depends on whom you ask. If so, which of the following can be generally accepted as true?
 a. The ad agency wants numbers.
  b. The account team wants to know if the ad works.
  c. The client wants awards for creativity.
  d. The creatives want account planning.


Ptupou85

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


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