A leading manufacturer of video adapters decides to sponsor an ...

[armygirl]

A leading manufacturer of video adapters decides to sponsor an online tournament for the video game World of Warcraft. This manufacturer hopes to make the tournament a branded experience. How can this event help the video adapter brand?
 a. The tournament will help diversify the revenue stream for the video adapter manufacturer.
  b. The tournament will help identify the consumers for the video adapters.
  c. The tournament will connect the brand with its core customer in a fun and meaningful way.
  d. The tournament will help to identify the consumers who are de-motivated by such programs.

Question 2

An advantage offered by secondary data from government sources is that the information is:
 a. less biased than that from other sources.
  b. always up-to-date.
  c. available even to small businesses with no research budget.
  d. gathered directly from consumers.

[Ptupou85]

Answer to Question 1

c

Answer to Question 2

c

[armygirl]

Gracias!

[Joy Chen]

Thanks for the timely response, appreciate it