Stacey is making her weekly trip to the grocery store. She takes with her a National brand coffee coupon worth 50 cents. While shopping she was asked if she would like to try a slice of pizza from a sales person. After tasting it, the sales personal directs her to where the brand is available. When Stacey arrives at her favorite brand of toothpaste, she is delighted to find that she would receive a toothbrush along with the toothpaste attached to the box for no charge. She then runs into a carboard cutout of an actor from a medical drama that she watches on tv, with a box full of pain relievers built into it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character. Among all the products with sales promotions in the store, which of the following involved Point-of
Purchase advertising that might have cost the manufacturer a few pennies?
a. The pain medicine
b. The frozen pizza
c. The coffee
d. The cereal
Question 2
Sunshine Meals Inc is a company that sells breakfast foods such as cereals, pancake mixes, etc. The company conducts a study to segment its consumers. It finds that segment A consists of a small group of individuals who purchase four boxes of the brand's cereal every week. The average user consumes one box every week. It targets segment A by providing them with samples of other Sunshine products with the purchase of one box. Segment B consists of a large number of college students and individuals who have recently begun living on their own, and require readymade mixes as their breakfast solution. It targets these consumers by providing more variety with pancakes and waffle mixes. Segment C consists of consumers who are not consistent buyers and targeting these consumers could prove a loss for the company. Which of the following marketing strategies is more likely to have been used by the company to target segment B users?
a. Niche marketing
b. Geographic segmentation marketing
c. Ambush marketing
d. Point-of-entry marketing
