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Author Question: Which of the following is true of a self-liquidating premium? a. It is a trade-market sales ... (Read 75 times)

skymedlock

  • Hero Member
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  • Posts: 561
on: Jun 29, 2018
Which of the following is true of a self-liquidating premium?
 a. It is a trade-market sales promotion technique.
  b. It is a consumer-market sales promotion technique.
  c. It is a business-market sales promotion technique
  d. It is a Point-of-Purchase sales promotion technique

Question 2

What is the first step in STP marketing?
 a. market segmentation
  b. position strategy
  c. benefit positioning
  d. target marketing


TheDev123

  • Sr. Member
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  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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