Author Question: Which of the following is true of a self-liquidating premium? a. It is a trade-market sales ... (Read 86 times)

skymedlock

  • Hero Member
  • *****
  • Posts: 561
Which of the following is true of a self-liquidating premium?
 a. It is a trade-market sales promotion technique.
  b. It is a consumer-market sales promotion technique.
  c. It is a business-market sales promotion technique
  d. It is a Point-of-Purchase sales promotion technique

Question 2

What is the first step in STP marketing?
 a. market segmentation
  b. position strategy
  c. benefit positioning
  d. target marketing



TheDev123

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

b

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

For a complete list of videos, visit our video library