Author Question: A surfboard manufacturer decides to promote the sales of his product by offering discounts on the ... (Read 33 times)

kshipps

  • Hero Member
  • *****
  • Posts: 571
A surfboard manufacturer decides to promote the sales of his product by offering discounts on the Internet via an email campaign. Consumers simply have to click on a link in the email, and they will be able to avail the offer. The advantage of using this technique is that it not only increases brand awareness for the company, but also:
 a. measures the number of users who display interest in the site.
  b. provides information on the bounce rate.
  c. increases consumer loyalty toward the brand.
  d. acquires the consumers' email information and opt-in contact.

Question 2

One of the main reasons why social class may not be completely reliable in predicting the preferences and tastes of
  Americans is that:
 a. it has little to do with demographics.
  b. it has a hierarchical structure and involves assigned membership.
  c. many people with a huge range of income call themselves middle class.
  d. is static, unchanging, and permanent.



zoeyesther

  • Sr. Member
  • ****
  • Posts: 315
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

For a complete list of videos, visit our video library