A surfboard manufacturer decides to promote the sales of his product by offering discounts on the Internet via an email campaign. Consumers simply have to click on a link in the email, and they will be able to avail the offer. The advantage of using this technique is that it not only increases brand awareness for the company, but also:
a. measures the number of users who display interest in the site.
b. provides information on the bounce rate.
c. increases consumer loyalty toward the brand.
d. acquires the consumers' email information and opt-in contact.
Question 2
One of the main reasons why social class may not be completely reliable in predicting the preferences and tastes of
Americans is that:
a. it has little to do with demographics.
b. it has a hierarchical structure and involves assigned membership.
c. many people with a huge range of income call themselves middle class.
d. is static, unchanging, and permanent.
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