Author Question: If a manufacturer decides to use a push policy to promote its products, it is most likely to focus ... (Read 148 times)

dbose · **on:** Jun 29, 2018

If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on
A) business customers.
B) wholesalers.
C) ultimate consumers.
D) other producers.
E) institutional users.

Question 2

Business customers generally seek to obtain detailed information about a product before purchasing it.

Indicate whether the statement is true or false