Author Question: An advertiser for a weight-loss product decides to use paid search. This entails: a. paying websites ... (Read 20 times)

sarasara · **on:** Jun 29, 2018

An advertiser for a weight-loss product decides to use paid search. This entails:
a. paying websites and portals to place ads in or near relevant search results based on keywords.
b. offering the same content material that a consumer would normally pay for using traditional media.
c. paying consumers a small amount to have them click on the particular websites.
d. promoting the product at the portal or other entry places to the Web.

Question 2

Rita needs to buy a tent, sleeping bag, and hiking boots for a two-week camping trip in the mountains. She has never bought camping equipment before and assesses what other equipment she may require during her trip. She also asks her friends, who have gone camping before, what equipment she should buy. Once she has purchased all the camping gear, she evaluates whether she made the right purchases. In this situation, Rita is engaging in:
a. extended problem solving.
b. top of mind awareness.
c. stratification.
d. variety seeking.