Author Question: Digital marketers can create events with sponsors to help instill brand loyalty with offline, ... (Read 38 times)

Haya94 · **on:** Jun 29, 2018

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. Purple Inc published an advertisement stating that its competitor's glasses were fake and would not be good for the customer's dog, let alone a human. This is an example of .
a. libel
b. accommodation
c. puffery
d. appropriation