Digital marketers can create events with sponsors to help instill ...

[Haya94]

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. Purple Inc published an advertisement stating that its competitor's glasses were fake and would not be good for the customer's dog, let alone a human. This is an example of .
 a. libel
  b. accommodation
  c. puffery
  d. appropriation

[asdfasdf]

Answer to Question 1

True

Answer to Question 2

a

[Haya94]

Thanks for the timely response, appreciate it

[Viet Thy]

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