Author Question: Magazines have long lead times. This means that: a. they can be reexamined over a week or a month ... (Read 53 times)

j.rubin · **on:** Jun 29, 2018

Magazines have long lead times. This means that:
a. they can be reexamined over a week or a month and have a high pass-along readership.
b. the cost-per-contact is very high.
c. advertisers are required to submit their ads much in advance of the date of publication.
d. they have a highly interested readership.

Question 2

Which of the following forms the lowest order of needs in Maslow's hierarchy of needs theory?
a. Physiological needs
b. Needs for affiliation
c. Self-actualization needs
d. Intrinsic needs