Author Question: Chasing demand by stretching capacity is always a good idea. Indicate whether the statement is true ... (Read 83 times)

Starlight · **on:** Jun 29, 2018

Chasing demand by stretching capacity is always a good idea.

Indicate whether the statement is true or false

Question 2

Taylor, Frenz, and Hynes have recently published a short booklet entitled Media Choices: Efficiency and Competitive Assessment. This is a tool that advertising agencies and media planners can offer to clients so that they can understand how to better determine their media mix. Included below are several short excerpts from the booklet. Please complete the missing part of each excerpt, based on your study of the chapter. Which media delivers the largest audiences at the lowest cost? This is determined by calculating
the ratio of the cost of the media buy to the total audience and then multiplying it by 1,000 . This is known as:
a. share of voice per thousand..
b. net promoter score..
c. net volume..
d. cost per thousand..