Author Question: When measuring service performance, it is recommended that measurements be taken on a random basis ... (Read 62 times)

ereecah · **on:** Jun 29, 2018

When measuring service performance, it is recommended that measurements be taken on a random basis rather than continuously (i.e., on a regular basis).

Indicate whether the statement is true or false

Question 2

You are looking at figures and trying to understand the overall message weight for your client's shaving cream ads.
You remind yourself that some people who watched the ad on a TV program may have also seen it in a magazine. This is called:
a. between-vehicle duplication.
b. micro-target.
c. within-vehicle duplication.
d. below-the-line promotion.