Author Question: A media buyer places an ad for a new range of wines in four different magazines. The first magazine ... (Read 65 times)

DyllonKazuo · **on:** Jun 29, 2018

A media buyer places an ad for a new range of wines in four different magazines. The first magazine provides roughly 3,600,000 exposures, the second magazine provides about 950,000 exposures, and the third and fourth provide 100,000 exposures each. The buyer now can inform the client at the winery of the ad, that is, 4,750,000 exposures.
a. continuous schedules
b. geo-targets
c. share of voice
d. gross impressions

Question 2

Branded entertainment gets lesser First Amendment protection than ordinary advertising does.
a. True
b. False
Indicate whether the statement is true or false