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Author Question: Which of the following services of an advertising agency involves expressing the benefits of a ... (Read 59 times)

PhilipSeeMore

  • Hero Member
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  • Posts: 561
on: Jun 29, 2018
Which of the following services of an advertising agency involves expressing the benefits of a company's brand in interesting and memorable ways?
 a. Creative services
  b. Billing services
  c. Administrative services
  d. Media buying services

Question 2

Which of the following cultural characteristics, identified by Kluckhohn and Strodtbeck, is not important when planning a service delivery in global markets?
 a. The relationship between people of a society and their environment
  b. Whether people of a society pay more attention to the activity or the outcome of the activity
  c. The type of attention people of a society place on time
  d. How people of a society view their relationships with others
  e. How people of a society view their ability relative to other societies


rekilledagain

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  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


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