Which of the following services of an advertising agency involves expressing the benefits of a company's brand in interesting and memorable ways?
a. Creative services
b. Billing services
c. Administrative services
d. Media buying services
Question 2
Which of the following cultural characteristics, identified by Kluckhohn and Strodtbeck, is not important when planning a service delivery in global markets?
a. The relationship between people of a society and their environment
b. Whether people of a society pay more attention to the activity or the outcome of the activity
c. The type of attention people of a society place on time
d. How people of a society view their relationships with others
e. How people of a society view their ability relative to other societies
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