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Author Question: Which of the following elements of advertising involves the structure itself and the plan behind the ... (Read 35 times)

dalyningkenk

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Which of the following elements of advertising involves the structure itself and the plan behind the structure?
 a. Layout
  b. Design
  c. Copy
  d. Illustration

Question 2

PinBall Inc sought the help of Blazer Corp to help them reach a niche group of vendors that they have been trying to do business with. Blazer offers the solution of publishing an advertisement in a trade journal which would help create awareness about the firm's product. In this scenario, Blazer Corp specializes in .
 a. the management of databases
  b. creative services
  c. consumer sales promotions
  d. trade-market sales promotions



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jordangronback

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Answer to Question 1

b

Answer to Question 2

d





 

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