Author Question: Service marketers are doing a good job of harnessing the potential of IMC. Indicate whether the ... (Read 59 times)

Wadzanai

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Service marketers are doing a good job of harnessing the potential of IMC.
 
 Indicate whether the statement is true or false

Question 2

Probably the most straightforward illustration is one that:
 a. attracts the target audience.
  b. stimulates copy readership.
  c. creates a mood.
  d. communicates features or benefits.



debra928

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Answer to Question 1

F

Answer to Question 2

d



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