Author Question: Which of the following conditions does NOT pose a basic strategy challenge for service industries? ... (Read 156 times)

maegan_martin · **on:** Jun 29, 2018

Which of the following conditions does NOT pose a basic strategy challenge for service industries?
a. Service organizations perform their services in real time.
b. Service organizations are not able to inventory their service supply.
c. Customers develop perceptions of the service organization itself from their interactions with the service's personnel.
d. Customers are often inside the service system and therefore influence each other's service experience.
e. All of these conditions pose basic strategy challenges for service industries.

Question 2

Development of an integrated marketing strategy requires four of the five following items. Which one of the following is typically not part of the marketing strategy process?
a. market analysis
b. franchisee personnel policies
c. market planning
d. marketing mix
e. budgets, evaluation and control functions

lucas dlamini · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

e

Answer to Question 2

B. Franchisee personnel policies would be covered with precision in the operations manual not in the marketing strategy portion of the overall franchise system strategy.