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Author Question: Bedwick Resorts has acquired the services of Elegant Inc to develop advertisements for their ... (Read 28 times)

formula1

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  • Posts: 666
on: Jun 29, 2018
Bedwick Resorts has acquired the services of Elegant Inc to develop advertisements for their organization. Elegant
  Inc has advised them to add a panoramic view to billboard ads and portray tourists lounging by the sea. Elegant
  Inc is an example of a(n) .
 a. media specialist
  b. creative boutique
  c. digital/interactive agency
  d. in-house agency

Question 2

From a services marketing mix perspective, which of the following is NOT a controllable factor for service organizations?
 a. Price
  b. Participants
  c. Place
  d. Physical evidence
  e. All of these elements are controllable by a service organization.


Jevvish

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


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