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Author Question: Recent history and research suggest that copywriting for promotions in the evolving media of ... (Read 81 times)

aabwk4

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on: Jun 29, 2018
Recent history and research suggest that copywriting for promotions in the evolving media of cyberspace:
 a. involves styles, feelings, and demands similar to that of other media.
  b. is often abstract and distant rather than user-directed and engaging.
  c. has been influenced by its background in techno-speak.
  d. tends to be static and unchanging.

Question 2

Barlow and Baley Inc, an advertisement agency, has been approached by Crescent Corp to help promote their new line of air conditioners. Barlow and Baley Inc have advised Crescent Corp that newspaper and television ads will be the best promotional tool for the product. They have also created a demo ad for the product. Barlow and Baley Inc is an example of a(n) .
 a. full-service agency
  b. in-house agency
  c. interactive agency
  d. database consultant


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katieost

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


aabwk4

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Reply 2 on: Jun 29, 2018
Gracias!

juliaf

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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