Author Question: A competition-based pricing approach is used when a service establishes its price in relation to its ... (Read 31 times)

yoroshambo · **on:** Jun 29, 2018

A competition-based pricing approach is used when a service establishes its price in relation to its competitors.

Indicate whether the statement is true or false

Question 2

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two typestestimonial or dialogue. Which of the following is a major difference between a testimonial and a dialogue?
a. A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
b. A testimonial approach is one-sided, while a dialogue approach has two people conversing.
c. A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
d. A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.