Author Question: From a provider's perspective, service quality is defined in terms of a. the product's features. b. ... (Read 38 times)

Pea0909berry

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From a provider's perspective, service quality is defined in terms of
 a. the product's features.
  b. customer satisfaction with the product.
  c. the extent to which the product exceeds customer expectations.
  d. All of these define service quality from the provider's perspective.
  e. None of these defines service quality from a provider's perspective.

Question 2

Why might it be a good idea for a franchisor to investigate several ASP vendors before choosing one?
 a. some ASP vendors are riskier than others.
  b. the franchisor is looking for the ASP with the highest value and the lowest cost.
  c. the franchisor must be sure the data of the franchise is well-protected.
  d. all of the above.



nathang24

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Answer to Question 1

a

Answer to Question 2

D. Choosing a trust-worthy ASP vendor is not an task. A franchisor must be sure that the important data of the franchise company is well protected and not being shared by the ASP vendor with a competitor. A franchisor typically investigates several candidate ASPs before choosing the best one among them. The highest value, the lowest risk, and the lowest cost.



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