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Author Question: In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily ... (Read 92 times)

Davideckstein7

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on: Jun 29, 2018
In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily overwhelm the persuasive elements of these ads.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

What is advertising? Define. What are the three criteria that must be met for communication to be considered as an advertisement? How does a public service announcement differ from advertising in the ways that it meets, or fails
  to meet, each of these criteria?


cloud

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Advertising is a paid, mass-mediated attempt to persuade.

The three criteria that must be met for a communication to be considered as an advertisement are that it must be paid for, it must be mass mediated, and it must be an attempt to persuade.

A public service advertisement is mass mediated and involves an attempt to persuade. However, by definition, a public service announcement is not paid for and cannot be considered advertising.


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Davideckstein7

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Reply #2 on: Jun 29, 2018
Thank you :)


cloud

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Reply #3 on: Jun 29, 2018
Happy to help you


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