« previous next »

Author Question: In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily ... (Read 122 times)

Davideckstein7

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily overwhelm the persuasive elements of these ads.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

What is advertising? Define. What are the three criteria that must be met for communication to be considered as an advertisement? How does a public service announcement differ from advertising in the ways that it meets, or fails
  to meet, each of these criteria?


cloud

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Advertising is a paid, mass-mediated attempt to persuade.

The three criteria that must be met for a communication to be considered as an advertisement are that it must be paid for, it must be mass mediated, and it must be an attempt to persuade.

A public service advertisement is mass mediated and involves an attempt to persuade. However, by definition, a public service announcement is not paid for and cannot be considered advertising.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Davideckstein7

  • Hero Member
  • *****
  • Posts: 555
Reply #2 on: Jun 29, 2018
Thank you :)


cloud

  • Sr. Member
  • ****
  • Posts: 343
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Desert cottontail as seen from behind such that the white tail is easily visible Desert cottontail as seen from behind such that the white tail is easily visible
The Laocoön Group, Roman copy, perhaps after Agesander, Athenodorus, and Polydorus of Rhodes. The Laocoön Group, Roman copy, perhaps after Agesander, Athenodorus, and Polydorus of Rhodes.
Four pieces of evidence that the reticular formation is involved in sleep. Four pieces of evidence that the reticular formation is involved in sleep.
Edentulous patient with pieces of bone that became necrotic and continued to slough off after tooth ... Edentulous patient with pieces of bone that became necrotic and continued to slough off after tooth ...
Western musical instruments Western musical instruments
Bolier - Best Friend (Never Let Me Down) [Official Music Video] Bolier - Best Friend (Never Let Me Down) [Official Music Video]
Video: Stress and Immune System Animation

For a complete list of videos, visit our video library