When there is considerable customer perceived risk with certain ...

[jparksx]

When there is considerable customer perceived risk with certain aspects of the service, it may serve an organization well to move some of its backstage activities and equipment to the frontstage.
 
 Indicate whether the statement is true or false

Question 2

What is message strategy? How is it used in advertising and promotion?

[whitcassie]

Answer to Question 1

T

Answer to Question 2

Message strategy involves the tactics used to determine the goals of the advertiser and to actually create the communications intended to reach and persuade the consumer. Message strategy consists of objectives (what you want to do) and methods (how you plan to do it). It identifies the goals of the advertiser, and then determines how those goals will be achieved.