This topic contains a solution. Click here to go to the answer

Author Question: A servicescape has little impact on the service delivery process or customers' perceptions of the ... (Read 102 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
A servicescape has little impact on the service delivery process or customers' perceptions of the service.
 
 Indicate whether the statement is true or false

Question 2

In the Chicago Shopping section of the Chicago Tribune website, the following ads were listed:
 
  1 . An ad for the last day to save 10 percent on all purchases at Target.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a 40 LCD television showing the company's name and bullseye logo on the screen.
 
  2 . An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer stated, I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past. The ad offers a 15 coupon for use at participating FootLocker stores.
 
  3 . An ad encouraging consumers to shop at Adidas because of its low sale prices. The ad reads, Adidas brand apparel will increase your athletic performance. Give yourself the competitive advantage you've always wanted and shop our selection of running, soccer, basketball and golf apparel.
 
  4 . An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans.
  Ad 2 features a statement from a satisfied consumer. The company hopes this customer's opinion of the product will persuade others to buy its shoes. The customer has given a(n):
 a. affective association.
  b. testimonial.
  c. product demonstration.
  d. infomercial.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

miss.ashley

  • Sr. Member
  • ****
  • Posts: 371
Answer to Question 1

F

Answer to Question 2

b




pane00

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


adammoses97

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

For a complete list of videos, visit our video library