Author Question: A servicescape has little impact on the service delivery process or customers' perceptions of the ... (Read 109 times)

pane00 · **on:** Jun 29, 2018

A servicescape has little impact on the service delivery process or customers' perceptions of the service.

Indicate whether the statement is true or false

Question 2

In the Chicago Shopping section of the Chicago Tribune website, the following ads were listed:

1 . An ad for the last day to save 10 percent on all purchases at Target.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a 40 LCD television showing the company's name and bullseye logo on the screen.

2 . An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer stated, I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past. The ad offers a 15 coupon for use at participating FootLocker stores.

3 . An ad encouraging consumers to shop at Adidas because of its low sale prices. The ad reads, Adidas brand apparel will increase your athletic performance. Give yourself the competitive advantage you've always wanted and shop our selection of running, soccer, basketball and golf apparel.

4 . An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans.
Ad 2 features a statement from a satisfied consumer. The company hopes this customer's opinion of the product will persuade others to buy its shoes. The customer has given a(n):
a. affective association.
b. testimonial.
c. product demonstration.
d. infomercial.