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Author Question: Service marketers who use e-servicescapes need not be concerned about developing their web pages a. ... (Read 52 times)

colton

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  • Posts: 627
on: Jun 29, 2018
Service marketers who use e-servicescapes need not be concerned about developing their web pages
 a. to be functionally and aesthetically appealing.
  b. in a way that does not enhance its navigability and reliability.
  c. to make effective use of text and graphics.
  d. All of these are concerns in the development of web pages.
  e. None of these are concerns in the development of web pages.

Question 2

Which franchisor manual provided by the franchisor to new franchisees is referred to as the bible?
 a. training manual
  b. site inspection manual
  c. quality control manual
  d. operating manual


wfdfwc23

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  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

D. Operating or Operations Manual addresses the day-to-day operations of a franchise unit with step-by-step explanation of operations.


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