Services with significant customization have weaker scripts than services produced for masses of people.
Indicate whether the statement is true or false
Question 2
National clothing retailer, Old Navy has been known for its creative ad campaigns for a number of years. In 2010, the company decided to tap into some Hollywood talent to help promote its brand. Actors Jaime Pressly, Bailey Chase, and Judy Greer were signed to support the company's Scream for Savings initiative, a campaign designed to reach consumers with comedic messages. Old Navy spent over 100 million in measured media through the first two-thirds of 2010, and annual ad spending has topped 175 million in recent years. Old Navy's newest advertisements, which feature comedic messages, are examples of:
a. light-fantasy ads.
b. slice-of-life ads.
c. transformational ads.
d. humor ads.
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