The importance of a servicescape increases as it is used to a. ...

[Jkov05]

The importance of a servicescape increases as it is used to
 a. help customers to observe and learn about the service process.
  b. expedite the process of service delivery by understanding the role of service workers and equipment in the service delivery process.
  c. attract and appeal to a specific type of audience.
  d. A servicescape becomes increasingly important for each of the listed reasons.
  e. None of these increases the importance of a servicescape.

Question 2

What crucial element is necessary for the success of co-branding partners?
 a. sufficient time to integrate the brands
  b. natural synergy between the brands
  c. distinctive differences between the brands
  d. a strong personal relationship between the franchisors

[cloud]

Answer to Question 1

d

Answer to Question 2

B. Co-branding partners know that for success the brands must have some sort of natural synergybe it with customers, product or service offerings, and/or day parts.