This topic contains a solution. Click here to go to the answer

Author Question: Service providers need not be cautious of privacy issues when they create and use their customer ... (Read 185 times)

SAVANNAHHOOPER23

  • Hero Member
  • *****
  • Posts: 542
Service providers need not be cautious of privacy issues when they create and use their customer databases.
 
 Indicate whether the statement is true or false

Question 2

During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. Emotional appeals in advertising are most effective when time is an insignificant element in achieving an objective. As opposed to this, which method is most appropriate when the goal involves creating a sense of urgency to purchase?
 a. Slice-of-life
  b. Fear appeal
  c. Hard-sell
  d. Anxiety



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

F

Answer to Question 2

c





 

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

For a complete list of videos, visit our video library