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Author Question: Externally dedicated to the market, yet internally focused on production, seeking to produce ... (Read 59 times)

cmoore54

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on: Jun 29, 2018
Externally dedicated to the market, yet internally focused on production, seeking to
  produce high-volume or high-value product/service while carefully examining any new opportunities for costs/benefits in relation to known strengths of the firm, is a description of which one of the market-focused business strategies identified below.
 a. initiator
  b. early imitator
  c. follower
  d. market segmenter

Question 2

According to the services marketing mix framework, decisions to stress one of the service mix variables will not require changes to the other service mix variables.
 
 Indicate whether the statement is true or false


mochi09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C. See Table 5-2 for the four business profiles and the characteristics for each of
the market-focused business strategies identified herein.

Answer to Question 2

F


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