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Author Question: Planning is one of the 3 additional P's of the services marketing mix. Indicate whether the ... (Read 8 times)

big1devin

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on: Jun 29, 2018
Planning is one of the 3 additional P's of the services marketing mix.
 
 Indicate whether the statement is true or false

Question 2

Comparison ads try to demonstrate a brand's ability to satisfy consumers by:
 a. showing the brand name more often to the consumers.
  b. weighing its features against those of competitive brands.
  c. linking the brand name to something memorable for the consumers.
  d. making the consumers associate positive feelings with the advertised brand.


katara

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

b


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