Which of the following ads uses indirect comparison?
a. EZTalk offers you four times the performance of other leading brands.
b. Refresh toothpaste gives you all-day protection against germs.
c. The Palazzo offers better mileage for half the price of a Gordano.
d. Buying Verity results in immense savings over the long term.
Question 2
Brad and his wife, Carla are watching a commercial that they've never seen before. Brad thinks that the ad is
humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:
a. ads are interpreted differently based on a person's experiences and beliefs.
b. what a message means to any given consumer is a function an isolated solitary thinker.
c. the ad is communicated effectively to its target audience.
d. the ad contains the same meaning for all audience members.
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