Which of the following ads uses indirect comparison?
a. EZTalk offers you four times the performance of other leading brands.
b. Refresh toothpaste gives you all-day protection against germs.
c. The Palazzo offers better mileage for half the price of a Gordano.
d. Buying Verity results in immense savings over the long term.
Question 2
Brad and his wife, Carla are watching a commercial that they've never seen before. Brad thinks that the ad is
humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:
a. ads are interpreted differently based on a person's experiences and beliefs.
b. what a message means to any given consumer is a function an isolated solitary thinker.
c. the ad is communicated effectively to its target audience.
d. the ad contains the same meaning for all audience members.
Generally, the total tax burden in the United States is much lower than that of other industrialize
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