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Author Question: Which of the following ads uses indirect comparison? a. EZTalk offers you four times the performance ... (Read 59 times)

Redwolflake15

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  • Posts: 569
on: Jun 29, 2018
Which of the following ads uses indirect comparison?
 a. EZTalk offers you four times the performance of other leading brands.
  b. Refresh toothpaste gives you all-day protection against germs.
  c. The Palazzo offers better mileage for half the price of a Gordano.
  d. Buying Verity results in immense savings over the long term.

Question 2

Brad and his wife, Carla are watching a commercial that they've never seen before. Brad thinks that the ad is
  humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:
 a. ads are interpreted differently based on a person's experiences and beliefs.
  b. what a message means to any given consumer is a function an isolated solitary thinker.
  c. the ad is communicated effectively to its target audience.
  d. the ad contains the same meaning for all audience members.


maya.nigrin17@yahoo.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


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