Author Question: The component of advertising that defines the goals of an advertiser and how those goals will be ... (Read 71 times)

Alygatorr01285 · **on:** Jun 29, 2018

The component of advertising that defines the goals of an advertiser and how those goals will be achieved is known as:
a. unique selling proposition.
b. transformational advertising.
c. social branding.
d. message strategy.

Question 2

Rachel, the mayor of Genovia, had recently appeared on a local news telecast. She stated that she should be re- elected because she contributed to the increased rate of employment in the metropolitan area. In order for her message to be considered as an advertisement, which of the following conditions should be met?
a. The message must be noncommercial.
b. There must be a public service announcement included.
c. The airtime must be paid for.
d. The message must involve the promotion of a product.