Effective transformational ads connect the experience of the advertisement so closely with the brand experience that consumers cannot help but think of material from the ads when they think of the brand.
a. True
b. False
Indicate whether the statement is true or false
Question 2
KidsCause, a metropolitan outreach organization that collects and donates toys for needy children, buys airtime on WXXY (a local TV station) to promote its annual toy collection. Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects, wraps, and distributes toys. In this promotional effort, who is the client?
a. Amazing Ads
b. Downtown Deli
c. WXXY
d. KidsCause
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