Business situations that are appropriate to consider when looking for growth through franchising include all but which one of the following?
a. firms in market niches that have broad product appeal and known consumer acceptance as long as the trends support long-term market viability and growth.
b. firms in stable and growing industries, where the industry itself is unburdened by significant regulation.
c. firms that have complex internal systems to execute, that draw from a limited pool of qualified employees, or require significant amounts for training to assure franchisee competence in delivery of the system's products or services.
d. firms whose operating margins allow for franchisee fees to be charged and still leave an adequate r.o.i. for both franchisor and franchisee.
Question 2
Services marketing is identical to goods marketing.
Indicate whether the statement is true or false
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