Author Question: Business situations that are appropriate to consider when looking for growth through franchising ... (Read 106 times)

jlmhmf · **on:** Jun 29, 2018

Business situations that are appropriate to consider when looking for growth through franchising include all but which one of the following?
a. firms in market niches that have broad product appeal and known consumer acceptance as long as the trends support long-term market viability and growth.
b. firms in stable and growing industries, where the industry itself is unburdened by significant regulation.
c. firms that have complex internal systems to execute, that draw from a limited pool of qualified employees, or require significant amounts for training to assure franchisee competence in delivery of the system's products or services.
d. firms whose operating margins allow for franchisee fees to be charged and still leave an adequate r.o.i. for both franchisor and franchisee.

Question 2

Services marketing is identical to goods marketing.

Indicate whether the statement is true or false

matt95 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C. Complex internal operating systems, requiring a high-quality and limited employee recruitment base, and or requires significant amounts of employee training are not likely candidates for franchising.

Answer to Question 2

F