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Author Question: A producer of educational materials wants to deliver an advertising message to an audience of ... (Read 37 times)

lindiwe

  • Hero Member
  • *****
  • Posts: 577
on: Jun 29, 2018
A producer of educational materials wants to deliver an advertising message to an audience of teachers and principals. In this scenario, personal selling would be the best option because this tool is appropriate for large groups of people.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the franchise industry, the person or business providing the rights to an individual for the local distribution and/or sales of a specified product or service is called the:
 a. franchisee
  b. district developer
  c. franchisor
  d. city council


rleezy04

  • Sr. Member
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  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

C. The franchisor.


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