A producer of educational materials wants to deliver an advertising message to an audience of teachers and principals. In this scenario, personal selling would be the best option because this tool is appropriate for large groups of people.
a. True
b. False
Indicate whether the statement is true or false
Question 2
In the franchise industry, the person or business providing the rights to an individual for the local distribution and/or sales of a specified product or service is called the:
a. franchisee
b. district developer
c. franchisor
d. city council
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Integrating Educational Technology into Teaching, 6th Edition