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Author Question: Which of the following links asserts that the system lacks integration if the monitoring and control ... (Read 34 times)

kellyjaisingh

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on: Jun 29, 2018
Which of the following links asserts that the system lacks integration if the monitoring and control functions fail to reassess the strategy-objective-tactics link in the face of negative feedback?
 a. monitoring-control and strategy-objective-tactics c. strategy-objective-tactics and budget
  b. monitoring and control d. None of the above.

Question 2

According to the link between monitoring and control, a lack of system integration in marketing communications may occur when performance monitoring at which of the following levels is not followed by control?
 a. corporate c. marketing communications
  b. marketing d. All of the above are correct.


duy1981999

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of monitoring-control and strategy-objective-tactics link

Answer to Question 2

D
A lack of system integration in marketing communications may occur when performance monitoring at any level (corporate, marketing, or marketing communications) is not followed by control.


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