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Author Question: According to the monitoring-control link in the marketing communications system, when does the ... (Read 19 times)

cherise1989

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on: Jun 29, 2018
According to the monitoring-control link in the marketing communications system, when does the system lack integration?

Question 2

According to the strategy-objective-tactics and budget link in the marketing communications system, when does the system lack integration?


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harveenkau8139

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A lack of system integration in marketing communications may also occur when performance monitoring at any level (corporate, marketing, or marketing communications) is not followed by control. In other words, a manager at any hierarchical level may monitor system performance based on certain well-thought-out objective dimensions, but no control is exerted.

Answer to Question 2

The marketing communications system lacks integration when marketing communications resources are allocated in a manner that has little to do with the resource requirements of the selected marketing communications programs.


cherise1989

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Reply 2 on: Jun 29, 2018
Gracias!

meganmoser117

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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