This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the monitoring-control link in the marketing communications system, when does the ... (Read 95 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
According to the monitoring-control link in the marketing communications system, when does the system lack integration?

Question 2

According to the strategy-objective-tactics and budget link in the marketing communications system, when does the system lack integration?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

harveenkau8139

  • Sr. Member
  • ****
  • Posts: 304
Reply #1 on: Jun 29, 2018
Answer to Question 1

A lack of system integration in marketing communications may also occur when performance monitoring at any level (corporate, marketing, or marketing communications) is not followed by control. In other words, a manager at any hierarchical level may monitor system performance based on certain well-thought-out objective dimensions, but no control is exerted.

Answer to Question 2

The marketing communications system lacks integration when marketing communications resources are allocated in a manner that has little to do with the resource requirements of the selected marketing communications programs.


cherise1989

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
Wow, this really help

sailorcrescent

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Control of Extinction Control of Extinction
Mirror Box Therapy Compared to Mental Visualization and a Control Condition Mirror Box Therapy Compared to Mental Visualization and a Control Condition
Cardiovascular and renal control of blood pressure. Cardiovascular and renal control of blood pressure.
Control of the anterior and posterior pituitary by the hypothalamus. Control of the anterior and posterior pituitary by the hypothalamus.
Chickenpox rash. (Centers for Disease Control and Prevention [CDC]/Ann Cain) Chickenpox rash. (Centers for Disease Control and Prevention [CDC]/Ann Cain)
Organs of the human male reproductive system, their functions, and locations. Organs of the human male reproductive system, their functions, and locations.
Video: Component of feedback systems & Communication and regulation of body systems

For a complete list of videos, visit our video library