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Author Question: Which of the following implemented IMC principles by coordinating promotional campaigns? a. Texas ... (Read 31 times)

joesmith1212

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on: Jun 29, 2018
Which of the following implemented IMC principles by coordinating promotional campaigns?
 a. Texas Instruments c. Acxiom
  b. Lane Bryant d. Sunday School Board

Question 2

Which of the following companies applied IMC principles by changing its culture from that of technology to being customer focused?
 a. Texas Instruments c. Acxiom
  b. Lane Bryant d. Sunday School Board


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parker125

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Lane Bryant coordinated a mailing campaign, in-store events, mall tours, and advertising in magazines.

Answer to Question 2

A
The company shifted from a technology-driven company to one driven by company needs.


joesmith1212

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Joy Chen

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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