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Author Question: Which of the following raises red flags and motivates the manager to make adjustments? a. positive ... (Read 70 times)

BRWH

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  • Posts: 553
on: Jun 29, 2018
Which of the following raises red flags and motivates the manager to make adjustments?
 a. positive deviation c. any deviation
  b. negative deviation d. None of the above.

Question 2

A marketing communications objective may be a 50 percent increase in brand awareness as measured by a brand recognition method 6 months after the launch of the campaign. After six months, the manager assesses the outcome and finds that brand awareness increased by only 10 percent. Which of the following will likely result?
 a. failure signal c. turnover signal
  b. stress signal d. None of the above.


millet

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The feedback mechanism generates a stress signal when a specific measured outcome is significantly below the stated objective.

Answer to Question 2

B
A feedback mechanism generates a stress signal when a specific measured outcome is significantly below the stated objective.


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