Which of the following budgeting methods entails showing ...

[folubunmi]

Which of the following budgeting methods entails showing advertising agencies what they actually bought for the dollars they spent in advertising?
 a. quantitative c. return on investment
  b. comparative d. ratio to sales

Question 2

According to the historical-statistical method, given a statistically valid regression model, the marketing communications manager experiments with different expenditure levels to identify _____.
 a. the level of expenditure increment that accounts for the highest level of sales increase c. the level of expenditure increment that accounts for most cost-effective sales increase
  b. the level of expenditure increment that accounts for the most efficient sales increase d. All of the above.

[Kedrick2014]

Answer to Question 1

C
Definition of return-on-investment (ROI) method

Answer to Question 2

A
Definition of historical-statistical method

[folubunmi]

Gracias!

[milbourne11]

Excellent