This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is not a competitive-parity method? a. match industry norm c. outspend ... (Read 94 times)

Chelseaamend

  • Hero Member
  • *****
  • Posts: 545
on: Jun 29, 2018
Which of the following is not a competitive-parity method?
 a. match industry norm c. outspend competitors
  b. match leadership d. share of voice

Question 2

Which of the following budgeting methods is based on the examination of the firm's market share in relation to the major competitors in the product/market?
 a. competitive parity c. share of voice
  b. match industry norm d. All of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lin77x

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
At least four budgeting methods are known as competitive-parity methods: match industry norms, match competitors, outspend competitors, and share of voice/market.

Answer to Question 2

C
Definition of share-of-voice method


Chelseaamend

  • Member
  • Posts: 545
Reply 2 on: Jun 29, 2018
Excellent

Dinolord

  • Member
  • Posts: 313
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Performing a Urine Pregnancy Test Using the Enzyme Immunoassay Method Performing a Urine Pregnancy Test Using the Enzyme Immunoassay Method
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Functional brain imaging is the major method of cognitive neuroscience. This image—taken from the ... Functional brain imaging is the major method of cognitive neuroscience. This image—taken from the ...
Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition
Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ... Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ...
Linear programming problems using the simplex method. Linear programming problems using the simplex method.
Video: Chemical Buffers - protein buffer, phosphate buffer system and bicarbonate buffer system

For a complete list of videos, visit our video library